Justin Fedoruk Photography & Digital Marketing
RESULTS
(All Organic)
THE HOONIPIGASUS
ABOUT
Built by BBI Autosport in conjunction with Hoonigan and Hoonigan Racing Division, the never-before-seen 1400hp, AWD, Porsche SVRSR “Hoonipigasus” was designed specifically for the 2022 Pikes Peak International Hill Climb. Intended as the world's ultimate Porsche racecar build, Hoonipigasus features an all-new livery created by renowned artist Trouble Andrew, a.k.a. Guccighost, paying homage to the famous 1971 Porsche 917/20 “Pink Pig”.
THE PLAN
Develop a three month digital marketing plan that includes content creation, brand activations, merchandise and event promotion, consumer reports, and community management. All this while working in tandem with the overall 360 marketing plan and most importantly - telling an incredible story. The results below speak for themselves.